Christos D. Katsanos defines himself as an Entrepreneur rather than a Businessman.An ESG Food Chain Entrepreneur dedicated to advancing innovation, sustainability, and efficiency across the agrifood ecosystem. His professional journey spans more than three decades of strategic involvement in the Food Chain, with a specialized focus on Total Greenhouse Management, Hydroponics, Sustainability, and Brand Strategy.

 

As the cofounder of DKG Consulting and TROPOS Branding Co., Christos works as a Brand Strategist, Fractional CMO, and Sustainability Consultant, supporting leading agrifood and greenhouse organizations across Greece, Southeastern Europe, and the Balkans. In most projects, he operates as a Chief Pollinator Officer, connecting ideas, people, and systems to create high-impact, future-ready results.

 

Expertise in Total Greenhouse Management & Hydroponics

Christos is widely recognized as one of the region’s most experienced advisors in controlled environment agriculture. His consulting portfolio includes long-term engagements with some of the largest and most advanced greenhouse units in Greece and the Balkans:

• Wonderplant (Greece 30 Ha) – 5 years of consulting services for a state-of-the-art 30 Ha high-tech greenhouse unit, covering Total Greenhouse Management, certification systems, and personnel training.
• Agritex Energy (Greece 10 Ha)– 13 years of strategic advisory in Total Greenhouse Management and operational optimization.
• THRACE Greenhouse (Greece – 30 Ha
• Prima Greenhouses (Greece 3 Ha) – 3-year tenure as Production Manager, responsible for operational planning, cultivation strategy, and performance improvement.
• Drama Greenhouses Greece 10 Ha)– 10 years of hydroponics consulting, focusing on substrates, fertigation strategies, and high-performance cultivation systems
• Karditsa Gardens (Greece 8 Ha) – 5 years of advisory services for an 80-stremma greenhouse unit.
• 10 greenhouse units in Bulgaria – Consulting services for facilities ranging from 5 to 50 Ha, covering hydroponic systems, technology integration, and full greenhouse management.

 

His technical and strategic expertise also extends to numerous emerging hydroponic units in the region.

 

Branding Contributions & Agrifood Innovation

With a multidisciplinary background in Agricultural Science, Business Administration, and Negotiations, Christos has contributed to the creation and market success of multiple flagship agrifood products, including:

• Tomaccini® snack tomato
• FraoulaBest® hydroponic strawberry
• MarouliBest® hydroponic lettuce
• Vezyroglou Farm baby leaf salads
• Lucia Premium Tomatoes
• Velvita Gold peaches
• Domiane Porto Carras – new era wines

 

He has led Branding Offices for major companies such as Domaine Porto Carras, Grodan (Greece & SE Europe), TUV NORD Agrisystems, STOLLER Europe, ADAMA Hellas, COMPO EXPERT, ICL GS Balkans, Vezyroglou Farm, Biosolids, ASEPOP Velventos, Agridiver Cluster, GAVRIEL, ZIKO, Tsachalos Green Trade, among others.

 

Sustainability & ESG Leadership

As a committed Ambassador of the United Nations Sustainable Development Goals, Christos actively supports companies in:

• ESG Reporting
• Sustainable business model development
• Implementation of responsible innovation in agrifood
• Climate-resilient strategies for greenhouse and hydroponic units

 

Public Engagements & Thought Leadership

Christos is recognized as an influential public speaker, moderator, and facilitator in academic and business forums. His engagements include:

• Visiting Executive at ALBA Graduate Business School, University of Macedonia, Aristotle University of Thessaloniki (School of Agronomy), and the American Farm School
• Startup Mentor at Orange Grove (Dutch Embassy) and co-founder of the Agrifood Masterclass
• Committee Member & Presenter at the Farmer of the Year Awards
• Editor-in-Chief of Hydroponic.gr, Green Swans, and Tropos Wine Times
• Host of the Deep Dive Interviews podcast
• Founding Member of the ROUT Foundation